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We become your General Counsel, CMO and marketing department, on going or for a specific time or project. We will work with you on a concrete plan of action with clear objectives, KPIs, and deliverables.
INTELLECTUAL PROPERTY & LEGAL COUNSELING
Trademark: define principal visual elements of the brand, categories of use (primary/secondary).
Copyrights: identify unique elements of design & creative.
Patents: review and analyze potential.
Negotiations: contractual & transactional.
Legal Advice: general counsel to the business.
LEGAL SET UP
Documentation: incorporation, by laws, resolutions, employment offers, etc.
Global manufacturing network design
BUSINESS & SALES GROWTH
Due diligence and exit strategy
Growth strategy & internat’l rollout
Market entry strategy
Pricing & promotional strategy
Marketing spend optimization
Logistics & supply chain optimization
Innovation process redesign
Back office reorganization
Brand Architecture: define how brands and sub brands work together & branding principles.
Marketing Plans: articulate the company’s overall marketing approach.
Brand Plans: focus on brand strategy and implementation.
Innovation: identify opportunities & develop innovation ideas and concepts.
Company Set Up: assist in establishing new entities in the US.
BRAND EXTENSION STRATEGY
Licensing Strategy: define relevant categories based on brand strategy.
Go-to-Market Strategy: define appropriate channel strategy.
BRAND EXTENSION IMPLEMENTATION
Licensing contracts: draft contracts that protect licensors’ interest.
Licensee management: day to day management of product developments & royalties payments.
Digital & PR Strategy: define relevant communication strategy.
Activation: bring brand to life through digital & pr activation.
Guide: present licensing opportunities & guide licensees developments.
Social media: activate relevant platforms to reach audience.
Content: create relevant content to drive engagement.
Branding: develop logos, style guides & brand books.
Packaging: design relevant packs.
Communication tools: brochures, newsletters, emails, look books.
Media Outreach: identify and target relevant media to reach audience events.
Management: identify or create events that support the brand.
We are a group of international experts uniquely bringing together our experience in Legal, Marketing and Licensing to provide companies the resources they need to successfully grow their brands - from strategy to implementation.