Diplomatico is a super premium Venezuelan rum sold in over 80 markets in the world with the objective of achieving leadership in its market segment.
Global marketing and legal strategy development and implementation.
Lead global marketing strategy and team to establish Diplomatico as a category leader globally.
Act as Global Marketing Director and work with Diplomatico’s board of Director to strenghen the Diplomatico brand worldwide.
Develop and implement a US growth strategy through distributor selection and driving marketing action plan.
Established a US marketing and brand ambassador team to drive growth in the US market.
Provide strategic legal advice to Diplomatico’s board of Directors.
Negotiated key distributor contracts and developed a global IP strategy.
Diplomatico has had initial success in this market but Edouard’s experience in managing global wines and spirits brands will help us in maximizing our potential in the US market further.
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