THINGS3D® PENS LICENSING DEAL WITH NEW ZEALAND BESTSELLING ART BRAND LONELY DOG REPRESENTED GLOBALLY BY INTELLIGENT BRAND EXTENSION
LONDON, UNITED KINGDOM — October 11, 2016 – Things3D® has today inked a licensing deal with best selling art brand LONELY DOG bringing this beloved brand into the mobile 3D space in Things3D®’s upcoming entertainment app Pinza® to be launched later in 2016. The deal is facilitated by Intelligent Brand Extension.
Pinza® engages fans with the brands that they love through a location based interactive 3D experience on mobile devices. Pinza® will be launched in Quarter 4 of 2016. Founder and Joint Managing Director of Things3D, Chris Byatte ‘“We are excited to be working with Lonely Dog Brand. It is great fun to see how we can extrapolate the incredible artwork of the Lonely Dog world into the 3D space on the Pinza® platform.”
Over the past 10 years, Lonely Dog’s art collection has generated more than $25 million in sales, with 7,000 giclee prints, drawings, sculptures, and collectors’ books sold to enthusiasts in the U.K. and around the world. “Lonely Dog’s creative imagery and storytelling strikes a chord with anyone with an imagination,” said Tatiana J. Whytelord, founder and president of Intelligent Brand Extension.
Things3D specialises in interactive, social and personalised 3D experiences, connecting fans with brands that they love. Things3D is founded by Joe Wee and Chris Byatte, the founders of Chillingo, the leading mobile indie games publisher that launched global mobile hits including Angry Birds and Cut the Rope. Things3D will be launching their interactive 3D app in Quarter 4 of 2016.
About Lonely Dog
Created by New Zealand artist Ivan Clarke, Lonely Dog art collection has generated more than $25 million in sales over the past ten years in publications alone. About 7,000 giclee prints, drawings, sculptures, and collectors’ books have been sold to enthusiasts from all over the globe. The whimsical world of Lonely Dog was also brought to life in a novel: Alveridgea and the Legend of the Lonely Dog, which sold out its first run. More than a million visitors from 40 countries around the world have viewed the Lonely Dog Legacy Collection of original art, at Ivan’s gallery in Queenstown or through exhibits at other galleries around the world. Lonely Dog is here to stay for future generations.
About Intelligent Brand Extension
Founded by globally recognised branding and intellectual property expert Tatiana J. Whytelord in 2006, Intelligent Brand Extension (IBE) is a unique brand development and strategy firm that combines legal, business, marketing and licensing services for existing and emerging brands, start ups and entrepreneurs. Headquartered in New York City and servicing U.S. and international clients, IBE provides comprehensive problem solving, global presence and senior expertise specializing in consumer goods, fashion, art & social brands, hospitality, entertainment, wine and spirits.
- Posted by Twila Grissom
- On October 11, 2016