by Edouard Beaslay | Jun 12, 2015 | Blog
Listen here as Tatiana J. Whytelord’s contributes global insights on brand innovation, strategy, and startups on IP Fridays. About IP Fridays: IP Fridays is THE podcast dedicated to intellectual property. It does not matter where you are from, in-house or...
by Edouard Beaslay | Jun 12, 2015 | Blog
Absolut demands ‘knockoff’ Kahlúa brand be removed from sale 10-06-2015 via World Intellectual Property Review Igors Rusakovs / Shutterstock.com Alcohol manufacturer The Absolut Company has filed a trademark claim against a New York-based business, stating that its...
by Edouard Beaslay | Jun 10, 2015 | Blog
Making Tech Pretty: Spotlight on Coco Meers via https://wealth.northerntrust.com. A flight delay, an eyebrow wax and an entrepreneurial spirit inspire a new way to book salon appointments. Some top tech companies started in the unlikeliest of places, like college dorm...
by Edouard Beaslay | Jun 4, 2015 | Blog
Wearables represent a huge new opportunity for retailers to interact with their customers Posted by Chloe Green on 4 June 2015 via Information Age The digital revolution has changed the way we shop; we go online to research prospective purchases, use social media to...
by Edouard Beaslay | Apr 6, 2015 | Blog
Discussion Point: What’s the Core Function of a CMO? By Dom Nicastro | Apr 6, 2015 via @CMSWIRE The Question What’s the most important function of a CMO? The Answers Edouard Beaslay, CEO, Intelligent Brand Extension Beaslay is responsible for his New York...
by Edouard Beaslay | Mar 28, 2015 | Blog
A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip. A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015...
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