Blog

Where Fashion and Licensing Meet

We recently came across this great article on The Fashion Law titled “Licensing is One Fashion Trend that isn’t Going Away.” The article lead with a succinct definition of licensing: “Licensing is the practice of contracting with another party to obtain and use rights intellectual property (“IP”) rights, in our case) in exchange for an agreed […]

Women of Distinction Magazine interviews Tatiana J Whytelord

Possessing decades of experience working for prestigious law firms and large international corporations, Tatiana J. Whytelord founded Intelligent Brand Extension LLC in 2006. An Intellectual Property, Branding, and Advertising Law expert, Tatiana oversees a highly specialized group of international professionals that excel at helping companies develop and execute strategies to grow their brands. “We are […]

Interview on Startup Savant with Tatiana J Whytelord

Originally published on Startup Savant. Tatiana J Whytelord is the founder and president of Intelligent Brand Extension, a NYC based unique firm representing startups, entrepreneurs, SME’s and global players both with respect to their legal and their business/marketing needs. Over the last few years, she has actively taken the stage to promote entrepreneurship amongst women […]

IBE Heads to London Licensing Show with Client Lonely Dog

Earlier this month, Intelligent Brand Extension headed to Brand Licensing Europe in London with New Zealand based client Lonely Dog. While there, we enjoyed three days full of speaking with licensees and licensors in order to introduce the brand to the European Market. Lonely Dog was featured in the Licensing Made in Magazine (Issue 11/2016) Licensing! Global […]

IBE Client Dana Donofree named on 2016 TODAY Style Heroes List

IBE is proud to congratulate client Dana Donofree, founder of Ana Ono Intimates for her feature on the  2016 TODAY Style Heroes List!  Dana was diagnosed with breast cancer at 27 and as a response, launched a new line of lingerie for women unable to find a bra that fits after surgery. Her line “brings back confidence, […]

Entrepreneur Podcast Network Interviews Tatiana J. Whytelord on Shared Content and Cybersquatting

Entrepreneur Podcast Network has been recognized internationally as the go-to source that small businesses and Fortune 500 companies look to for convenient and professionally produced interviews with top influencers and newsmakers. Tatiana J. Whytelord, Founder and President of Intelligent Brand Extension, has been invited to join host of “Enterprise Radio” Eric Dye to discuss various topics […]

Questions to Ask Potential Licensees

This post was originally published on Licensing HQ. As a brand, picking the right licensee is imperative to your overall strategy. Whether you partner with a large retailer like Target, or go with a smaller, local licensee, determining the right fit for your brand requires one, knowing your brand’s wants and needs, and two, asking […]

8 Keys to Clarifying Your Brand Strategy

In a world overloaded with communication opportunities, it is easy for brands to focus on tactical activations when going to market, which ultimately ends up clouding their overall brand strategy. While it may be tempting to jump into activating your brand immediately, it’s important to think through all the different elements and make sure you […]

Founders of Tutu du Monde and Sagitine talk Business and Motherhood

With Mother’s Day coming up this weekend, we’re excited that two of our amazing clients from Tutu du Monde and Sagitine were featured in this article: 7 working mums share their top tips for managing the juggle. Here are these rockstar working mother’s words of wisdom for managing both work and home life.

Innovation Match Mx Forum hosted Tatiana J. Whytelord as a Featured Speaker

The Government of the State of Jalisco and the University of Guadalajara, Mexico invited Tatiana J. Whytelord to join an Oxford University Professor and innovation specialists from California to speak on a panel. Tatiana discussed commercial management and protection of technological innovation within a company or start-up. This event was the first International Forum on Innovation ever hosted in […]
ICONIBE

We are a group of international experts uniquely bringing together our experience in Legal, Marketing and Licensing to provide companies the resources they need to successfully grow their brands - from strategy to implementation.

We are located in the iconic Flatiron District in the heart of Manhattan.