Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is...

  Why shopping will never be the same By Jon Swartz, USA TODAY Updated 4d 7h ago The Intel scientist has designed a high-tech mirror that shows how clothes look on a consumer who simply stands in front of an LCD monitor. Parametric technology simulates body type...

Audiosocket & Associated Press Partner Published: Aug 7, 12 There is a new business match made in heaven: a partnership between the global news network The Associated Press and music licensing and technology company Audiosocket. AP’s division, AP Images, provides...

  Posted by Mark J. Miller on August 3, 2012 05:05 PM Note: This is an update of a story that was originally published on July 27th The Gucci family likely doesn't relish any unpleasantries airing out in the open, but two great-grandsons of the company’s namesake...

    Navi Radjou Discusses Jugaad in this Effective Innovation Keynote Strategy expert and author Navi Radjou shares the possibilites of Jugaad in this effective innovation keynote. Companies in North America use a very structured approach to innovation,...

  Jane Steinberg, Gowling Lafleur Henderson LLP, Ottawa, Ontario, Canada INTA Bulletin Features Subcommittee   The recent evolution of French-language requirements in the province of Quebec, Canada, poses challenges for even those businesses that are familiar...

  C4 Belts is a fashion social enterprise founded by four American friends sharing a house in China. The C4 Belts line allows customization of the color of the belt itself and the buckle, and also allows the customer to choose a...

  Gucci America has won a bitter trademark infringement case against Guess, with a New York court awarding the US arm of the Italian luxury goods group damages of $4.66m after a three-week trial. Gucci launched proceedings in 2009, claiming that Los Angeles-based...

eValue™ Social Media ROI Suite Now Benchmarking Over 10,000 Global Brands Montreal, Paris, May 15th, 2012. PARTA Dialogue Inc. (TSXV: PAD), experts in Social Media and Social Learning for businesses, announce completion of an important benchmarking milestone and the...

Mary Design Presents Interesting Headgear     When I think of newspaper hats, a three-cornered pre-school design comes to mind, but Mary Design at the Minas Trend Preview in Belo Horizonte, Brazil, replaced this association with sophisticated, intricate and...

 etail is retail is etail..       Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile)...

High street brands from John Lewis to Dixons have had the rights to their names in China snapped up without their consent by trademark "squatters", potentially putting at risk plans to expand into the world's most exciting consumer market.     An...