Marketing Is Dead

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is...

How e-commerce is changing the retail landscape

  Why shopping will never be the same By Jon Swartz, USA TODAY Updated 4d 7h ago The Intel scientist has designed a high-tech mirror that shows how clothes look on a consumer who simply stands in front of an LCD monitor. Parametric technology simulates body type...

Image & Music Licensing (SPONSORED)

Audiosocket & Associated Press Partner Published: Aug 7, 12 There is a new business match made in heaven: a partnership between the global news network The Associated Press and music licensing and technology company Audiosocket. AP’s division, AP Images, provides...

Learning from Emerging Markets

    Navi Radjou Discusses Jugaad in this Effective Innovation Keynote Strategy expert and author Navi Radjou shares the possibilites of Jugaad in this effective innovation keynote. Companies in North America use a very structured approach to innovation,...

Gucci wins trademark case against Guess

  Gucci America has won a bitter trademark infringement case against Guess, with a New York court awarding the US arm of the Italian luxury goods group damages of $4.66m after a three-week trial. Gucci launched proceedings in 2009, claiming that Los Angeles-based...

Newspaper Couture

Mary Design Presents Interesting Headgear     When I think of newspaper hats, a three-cornered pre-school design comes to mind, but Mary Design at the Minas Trend Preview in Belo Horizonte, Brazil, replaced this association with sophisticated, intricate and...

(R)ETAIL (R)EVOLUTION

 etail is retail is etail..       Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile)...

UK brands lose right to own names in China

High street brands from John Lewis to Dixons have had the rights to their names in China snapped up without their consent by trademark "squatters", potentially putting at risk plans to expand into the world's most exciting consumer market.     An...

TrendHunter.com’s 2012 – Emotional Branding

  Scott Deming Discusses Alternate Means of Advertisement   Scott Deming is an advertising coach and business consultant. He has taken his 30 years of advertising and marketing experience to develop a tactic which builds sustainable relationships with...

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