IBE Launches Lonely Dog Puzzles for the North American Market
NEW YORK CITY, USA — September 10th, 2017 – Following on their global app development license with Things 3D, Lonely Dog, New Zealand’s best selling art brand and board games and puzzle developers CEACO have agreed on a licensing deal to bring...
IBE Founder Tatiana J. Whytelord Interviewed on Arise Entertainment 360
IBE Founder Tatiana J. Whytelord was recently interviewed on Arise Entertainment 360 talking about celebrity intellectual property lawsuits. Celebrity cases discussed include Robin Williams, Taylor Swift, Lucky 13, Jay-Z, and Beyonce. Check out the full interview...
Women’s Entrepreneurship Day and the Role of Small Businesses Panel Recap
On November 19th 2015 the UN hosted Women’s Entrepreneurship Day in order to celebrate and empower women entrepreneurs worldwide. We at IBE were proud to support our inspiring colleague and client Dana Donofree, Founder and CEO of AnaOno who spoke on the “Roll of...
Intelligent Brand Extension Grows New York Business with Five New Client Wins in Fashion and Luxury
Intelligent Brand Extension (IBE), an international brand development and strategy consultancy for small and medium size companies, startups and entrepreneurs, has added five clients to its portfolio this fall. Picto, AnaOno, Lonely Dog, Absolute Black and Michelle...
Founder and President of Intelligent Brand Extension Joins Enterprise Radio to discuss Intellectual Property
Tatiana J. Whytelord, Founder and President of Intelligent Brand Extension (I.B.E.) an International Brand Development and Strategy Firm for small and medium sized businesses joins Enterprise Radio and the Legal Corner. Listen to interview with host Eric Dye &...
CMOs Perspective: A 4-Step Framework on Leveraging Social and Marketing Intelligence to Shape Marketing Strategy and Maximize ROI
In today’s age of big data and unprecedented consumer empowerment, the essence of marketing remains to fulfill consumers’ needs. However, the way in which consumers engage with brands and their buying behavior has changed dramatically. Social media has taken on a...
Hear IBE President & Founder Tatiana J. Whytelord on IP Fridays
Listen here as Tatiana J. Whytelord's contributes global insights on brand innovation, strategy, and startups on IP Fridays. About IP Fridays: IP Fridays is THE podcast dedicated to intellectual property. It does not matter where you are from, in-house or private...
Absolut demands ‘knockoff’ Kahlúa brand be removed from sale
Absolut demands ‘knockoff’ Kahlúa brand be removed from sale 10-06-2015 via World Intellectual Property Review Igors Rusakovs / Shutterstock.com Alcohol manufacturer The Absolut Company has filed a trademark claim against a New York-based business, stating that its...
Making Tech Pretty: Spotlight on Coco Meers
Making Tech Pretty: Spotlight on Coco Meers via https://wealth.northerntrust.com. A flight delay, an eyebrow wax and an entrepreneurial spirit inspire a new way to book salon appointments. Some top tech companies started in the unlikeliest of places, like college dorm...
The next customer frontier: how wearables are going mainstream in retail
Wearables represent a huge new opportunity for retailers to interact with their customers Posted by Chloe Green on 4 June 2015 via Information Age The digital revolution has changed the way we shop; we go online to research prospective purchases, use social media to...
IBE CEO Edouard Beaslay: What’s the Core Function of a CMO?
Discussion Point: What's the Core Function of a CMO? By Dom Nicastro | Apr 6, 2015 via @CMSWIRE The Question What's the most important function of a CMO? The Answers Edouard Beaslay, CEO, Intelligent Brand Extension Beaslay is responsible for his New York City-based...
The CEO Of The Future Is A “Designer-In-Chief”
A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip. A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015...
Katy Perry’s ‘Left Shark’ Costume for Super Bowl Sparks Copyright Dispute
Katy Perry, ‘Left shark’ copyright dispute heats up 13-02-2015 Helga Esteb / Shutterstock.com The copyright dispute between Katy Perry and artist Fernando Sosa over the ‘Left shark’ has heated up, with the pair’s lawyers exchanging arguments about the rights to the...
IBE Represents MOMIJI at the Toy Fair New York
Intelligent Brand Extension is scheduled to represent MOMIJI at the Toy Fair in New York City, taking place at the Jacob Javits Center from February 14 - 17, 2015. IBE will be seeking a licensee in the plush market to expand MOMIJI's growing brand. Some key...
Taylor Swift is Going to War With Fans on Etsy
Taylor Swift threatens to sue Etsy sellers - Business Insider Taylor Swift is going to war with fans on Etsy Rob Price Feb. 6, 2015, 5:57 AM Taylor Swift is cracking down on fans who are using the craft website Etsy to sell products with Swift's trademarks, BuzzFeed...
Nutella Accuses New York Café of Spreading Infringement
Nutella's owner Ferrero accuses Nuteria café of trademark infringement Nutella accuses New York café of spreading infringement 09-02-2015 Share on facebook Share on twitter Share on linkedin Share on print Vucicevic Milos / Shutterstock.com The maker of...
Kate Spade Gets Out the Hatchet
Kate Spade gets out the hatchet | Crain's New York Business By Adrianne Pasquarelli January 29, 2015 11:24 a.m. Craig Leavitt, CEO of Kate Spade, expects Kate Spade to eventually become a $4 billion business.Photo: Bloomberg Updated: January 29, 2015 1:12 p.m. As it...
‘BS-proof’ Millennials pose challenge
'BS-proof' Millennials pose challenge 28 January 2015 LONDON: Millennials are the first truly digital generation and as they get older and possess more spending power marketers need to reassess how they can best reach them.This challenge is addressed in Warc's Toolkit...
Nike Sued Over Michael Jordan Image
Nike sued over Michael Jordan image 26-01-2015 rootstock / Shutterstock.com New York-based Jacobus Rentmeester filed a complaint against Nike seeking damages, profits generated from the image’s use and an injunction preventing further alleged infringement. The...
More than 2,000 dangerous fake ‘Frozen’ dolls seized in Coventry
Dangerous 'Frozen' dolls seized in Coventry More than 2,000 dangerous fake ‘Frozen’ dolls have been seized in Coventry. Dolls containing chemicals which can lead to reproductive system damage, increased risk of cancer and asthma. The fake character dolls from the...
Tatiana J. Whytelord Named Professional Woman of the Year by NAPW
Congratulations to Founder and President of IBE Tatiana Whytelord, J.D. (LLB), M.A., Esq, who was honored as NAPW's Professional Woman of the Year in 2014! Read more about Tatiana and who influenced her to become a lawyer at 15 years old. Tatiana NAPW Woman of the...
Sagitine Launches Premium Wardrobe Care & Luxe Storage Online
Intelligent Brand Extension is proud to announce its client Sagitine has officially launched its eCommerce site www.sagitine.com to allow clients to order direct. Founder Tina Clark shares the news with the world: "I am absolutely delighted to say www.sagitine.com is...
Implementing a Culture of Innovation (INTERVIEW)
Bill Lazaroff, SVP, Lifetime Brands Bill Lazaroff, SVP Industrial Design & Product Development at Lifetime Brands, is a resilient and passionate visionary. Bill has 16 years experience with the groundbreaking company and continues to promote understanding and...
Gucci loses GG trademark in the UK
Luxury fashion brand Gucci has had its GG trademark revoked after nearly 20 years on the UK register. The UK Intellectual Property Office (IPO) wiped away the interlocking double G logo, registered in 1984, on the grounds of non-use. But in the decision on November 5,...
Knitting Factory Branches Out With Apparel & Accessories
The Knitting Factory sure has come a long way from its humble Houston St. origins. Back in that hazy, pre-Internet era known to historians as the '80s, the Knit, as it became known, started out as a homey hole in the wall where the cream of New York City's...
World’s wealthiest get a social network of their own
Facebook Challenged by Swedish Count’s Jet-Set Website By Kristen Schweizer on August 23, 2012 The Swedish count who founded one of the first social networks is back with a new invitation-only site to attract jet-setters and the well-heeled away from Facebook Inc....
PROJECT LAS VEGAS AUGUST 20 – 22 – MAJOR INITIATIVES ANNOUNCED
OPENING DAY NEWS & HIGHLIGHTS Mayor Villaraigosa and Undersecretary Francisco Sanchez of the International Trade Administration jointly announced two initiatives today that will help grow and streamline manufacturing in Los Angeles and nationwide:...
Tatiana J. Whytelord Recognized by Worldwide Who’s Who for Excellence in Intellectual Property & Branding
Marketing Is Dead
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is...
How e-commerce is changing the retail landscape
Why shopping will never be the same By Jon Swartz, USA TODAY Updated 4d 7h ago The Intel scientist has designed a high-tech mirror that shows how clothes look on a consumer who simply stands in front of an LCD monitor. Parametric technology simulates body type...
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