“I created IBE in 2006 after years of working in law firms and large corporations. It became obvious to me that combining legal and marketing strategies early in business and brand development projects would drive value for all involved. Sharing that insight around me produced enthusiasm with a wide variety of business professionals. So I decided to bring this idea to life. First in London, then Sydney and now in NYC since 2013 we combine legal & marketing expertise to deliver brand growth – from strategy to implementation.”
Tatiana J. Whytelord
We are a group of international experts uniquely bringing together our experience in Legal, Marketing and Licensing to provide companies the resources they need to successfully grow their brands - from strategy to implementation.